The Challenge

Post pandemic, Laithwaites found it increasingly difficult to attract new customers and sustain ongoing buying behaviour. In a category where the convenience of supermarket shopping overtook online purchasing, we had to restore brand confidence. The challenge was finding the most compelling place to start telling our story in a way that builds trust.

The Solution

We undertook a full brand audit and defined a brand framework which led to a full 360 creative development on a brand messaging level. We then developed 60″ TVC, online, and social assets which launched in a controlled test environment (two regions within the UK).

The Result

We achieved high levels of campaign recognition and branding with a real change in unprompted awareness and consideration. We’ve influenced many opinions about the brand, increasing the view of it as approachable, family owned, with great wines that are value for money. In the short term, we saw increased site traffic and wine sales.